Digital Marketing Manager

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Date: 13 Feb 2026

Location: GB, EH3 7HL

Company: CRC Evans

  Job Title Digital Marketing Manager
Department Marketing & Communications
Application Closing  13/03/2026

 

Responsible for: This Digital Marketing role sits at the heart of CRC Evans’ global repositioning.  It is an opportunity to help bring our brand repositioning to life, support market diversification, and build a digital marketing presence that reflects the scale, capability and ambition of our business. 

Working across international teams, regions and time zones, the role will help ensure CRC Evans shows up consistently, credibly and competitively to customers worldwide. From strengthening demand generation to amplifying thought leadership and project delivery, digital is a key enabler of our growth strategy. 

This is not a “maintenance” role. It is a build, shape and grow opportunity, with the chance to make an immediate and visible impact. For the right person, it offers real ownership, influence and the scope to grow responsibility as the digital function scales. 

 

Remit & Responsibilities: 

Digital Delivery & Optimisation 

  • Day-to-day management and optimisation of the CRC Evans website and CMS which was built in 2023 as a MVP and is currently undergoing redevelopment. 

  • Working with internal teams and agency partners to improve user journeys, content performance and conversion 

  • Ownership of website updates, landing pages and performance tracking 

Search & Demand Generation 

  • Hands-on delivery and optimisation of SEO and PPC activity 

  • Keyword research, on-page optimisation and performance reporting 

  • Working with agency partners where required, with increasing ownership in-house 

Email & CRM 

  • Planning and execution of email and eCRM activity 

  • Managing campaign set-up, segmentation, testing and reporting 

  • Supporting lead nurturing and sales enablement activity 

Social Media & Content Distribution 

  • Full-time management of B2B social channels, with a particular focus on LinkedIn – working with a part time content and online PR specialist. 

  • Scheduling, publishing and optimising content in line with brand and business priorities 

  • Amplifying key content, campaigns and commercial messages 

Agency & Stakeholder Collaboration 

  • Working closely with a lead digital agency to deliver a fast-to-market digital plan 

  • Acting as the day-to-day digital lead internally, managing priorities and expectations 

  • Translating business needs into effective digital execution 

Shape 

Skills & Experience 

Essential 

  • Proven hands-on experience in B2B digital marketing 

  • Strong execution capability, with a specialism in at least one of the following: Website and CMS management (Wordpress)

  • Social media (particularly LinkedIn)

  • CRM / eCRM – any platform

  • Confidence working with agencies and multiple internal stakeholders

  • A delivery mindset: organised, proactive and comfortable working at pace

 

Health, Safety, and Environmental Responsibilities: 

  1. All employees have a duty to take care of their own health and safety and that of others affected by their actions at work.  

  1. Employees must conduct assigned tasks and duties in a safe manner, in accordance with instructions, and comply with all Health, Safety & Environmental rules, policy, procedures, regulations and codes of practice.  

  1. Employees must co-operate with management and co-workers to help everyone meet their legal obligations. 

  2. Employees must follow any instructions or health, safety & environmental training provided by the company and report any hazards, injuries or ill health that present a serious and imminent risk and inform your line manager about any shortcomings you identify within your health and safety arrangements. 

 

Job Specific Education Required

Essential: 

  • A digital marketing qualification or relevant experience  

 

Work Experience Required

Essential (E): 

  • Experience supporting lead generation or sales enablement 

  • Familiarity with analytics, reporting and performance optimisation 

  • Exposure to generative AI 

 

Skills & Knowledge Required

Essential: 

  •  A strong Digital Marketing Executive ready to step into their first management-level role, or 

  • A Senior Digital Specialist who thrives on ownership, delivery and building capability. 

  • A Digital Marketing Manager within a larger team of managers looking to shape strategy and own a digital function from the start. 

 

Requirement to travel 

  • Travel within the group

We look forward to hearing from you