Communications and Marketing Manager
Date: 22 Aug 2024
Location: GB, EH3 7HL
Company: CRC Evans
Job Title | Communications and Marketing Manager |
Department | Marketing & Communications |
Application Closing | 30/08/2024 |
PURPOSE OF POSITION
The drive the strategic communications and marketing for CRC Evans in line with the company’s version and strategy.
MAJOR RESPONSIBILITIES
The below is not an exhaustive list of duties and you will be expected to perform different tasks as necessitated by your changing role within the organisation and the overall business objectives of the organisation.
Role specific responsibilities
· Responsible for the marketing strategy – create a strategic plan for marketing focused on raising the profile for the company both internally and externally.
· Drive strategic marketing campaigns targeting the sectors and customers in line with the global and regional strategies.
· Drive global PR / external press release events in line with shareholders (The Board) and business requirement to capture all targeted sectors, investors, and customers.
· To track existing marketing campaigns and report on results and co-ordinate market research studies with detailed data driven decisions
· To regularly communicate and build relationships with the global and regional businesses, ensuring razor focus on key strategic initiatives to gain more exposure with our internal and external customers.
· To manage the company website (currently under review), support the regions with sharepoint and social media platforms, to ensure we have a steady stream of relevant, fresh engaging posts to attract clients, potential recruits and showcase the company.
· Develop new strategies with the data received from the various data points, to enhance the internal and external messaging in line with the strategic plan to exposure or services and products.
· To manage the production of the quarterly company newsletter including collation of relevant material.
· Arrange and develop the delivery of filming and photography sessions to support materials including proposals, marketing, promotional and workforce engagement videos and imagery.
· Input into bids and tenders where required.
· Proactively search for new communication tools and methods, ensuring the highest standards of engagement are applied to all levels of the organisation.
· Develop, and posting of news articles, sharing of materials, employee engagement campaigns and events calendars.
Health, Safety & Environment
· You have a duty to take care of your own health and safety and that of others who may be affected by your actions at work.
· You will carry out assigned tasks and duties in a safe manner, in accordance with instructions, and comply with all Health, Safety & Environmental rules, policy, procedures, regulations and codes of practice.
· You must also co-operate with management and co-workers to help everyone meet their legal obligations.
· Ensure that you follow any instructions or health, safety & environmental training the Company provides and report any hazards, injuries or ill health that present a serious and imminent risk.
· Ensure that you follow any instructions or health, safety & environmental training provided by the company and report any hazards, injuries or ill health that present a serious and imminent risk and inform your line manager about any shortcomings you identify within your health and safety arrangements.
REQUIREMENTS
Job Specific Education Required:
· Degree in Marketing, Advertising, or related field.
Work Experience Required:
· Experience of working in marketing or advertising
· Have a strong understanding of visuals, design and brand, possesses a solid track record in using marketing tools/platforms, including social media.
· Exceptional writing skills
· Has experience in developing and managing effective communication channels.
· Very organised, detail oriented, able to manage multiple projects with accuracy.
· Offers creativity and an innovative approach to your work.
· Excellent verbal and adaptive written communication skills, with the ability to synthesise information for a variety of audiences.
· Confidence with the media; identifying and pitching news and creative feature ideas to the press.
Skills & Knowledge Required:
· Ability to multi-task effectively in a fast-paced environment
· Excellent problem-solving skills.
· Strong communication and organisational skills – brand ambassador key point of contact internal and external.
· Strong IT skills including Microsoft Office suite and Prez.
We look forward to hearing from you